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Nike, the Responsible Brand for Majority of Michael Jordan’s Earnings

Nike, the Responsible Brand for Majority of Michael Jordan’s Earnings

Name Michael Jeffrey Jordan
Age, Born 50, 2/17/63 in Brooklyn, NY
Net Worth $630 million
Source of Wealth Athelete, Endorsements, Business
Endorsements Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances
Assets six restaurants, a North Carolina car dealership, a motorsports team and his 80% stake in the Charlotte Bobcats
Achievement Six-time NBA champion (1991-93, 1996-98); NBA MVP (1988, ’91, ’92, ’96, ’98); 10-time All-NBA First Team (1987-93, 1996-98); All-NBA Second Team (1985); Defensive Player of the Year (1988); Nine-time All-Defensive First Team (1988-93, 1996-98); Rookie of the Year (1985); 14-time All-Star; All-Star MVP (1988, ’96, ’98); One of 50 Greatest Players in NBA History (1996); Two-time Olympic gold medalist (1984, ’92).
Family Divorce to Juanita Vanoy with two sons, Jefferey Michael and Marcus James, and a daughter, Jasmine.

Even though he has retired, Forbes reported that Michael Jordan still earns $80 million a year. Then, where is that huge amount of money came from? Those earnings mostly came from endorsements and corporate partners who endorse him as the brand ambassador or model for brands like Nike, Gatorade, Hanes, Upper Deck, 2K Sports, Presbyterian Healthcare and Five Star Fragrances. Those are the companies who paid Michael Jordan. Besides, Michael Jordan also has other source of money from his business. It is reported that Michael Jordan has six restaurants, a car dealership in North Carolina, a motorsports team and he has 80% stake in Charlotte Bobcats.

So, it isn’t strange if he has $80 million a year even though he is already retired. From those brands, the most responsible for the huge majority of Michael Jordan’s earnings is a division of Nike, the Jordan Brand. Even though the exact amount of royalty Nike gave to Michael Jordan is secret, but according to sources, the royalty Michael Jordan paid from Nike is more than $60 million!

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